Tips for Opening a New Physio Clinic on a Patient’s Point of View

physiotherapy clinic

Starting a business is always difficult. There’s no easy way out. You go through the process of obtaining licenses, hiring the right people, creating a core team, and so on. Much more so if your business is in line with medical services. Unlike products which are tangible and examinable, the quality of your offered services can only be tested after availment. Take opening a new physiotherapy clinic as an example. You have to convince patients of the physiotherapist’s capabilities with only testimonials and certifications as proof. Plus, you will more likely need affiliates and partners, and several marketing strategies to start building a client base.

Well, there are many strategies to get your way around the start-up phase. Market research is one effective tool. If you don’t have the financial capital to fund focus group discussions, you can try the rudimentary yet equally effective approach, which is to ask a friend. Specifically, a friend who is a regular client of your desired services to offer.

I must say, it was wise of my friend to ask me tips for opening Capital Physiotherapy new clinic in Balwyn. Not only because I’m from Balwyn, but also because I have always sought physiotherapy during my last pregnancies and when my husband had sports injury. In short, I have the first-hand experience and thus, the authority to give him tips from a patient’s point of view.

Obtain the Necessary Licenses

Of course, this tip is only a reiteration of what any businessman must have already known. But I emphasized this because in seeking medical services, physiotherapy specifically, critical patients like me would go as far as checking whether your business permits are updated.

Also, you need to secure the necessary licenses, trainings, and certifications of each member of your team including physiotherapists, affiliate physicians, nurses, and others. It will put the worries of your patients at rest.

Mind the Culture

Culture matters in marketing, in negotiations, in customer service, and in many other aspects. What may work in London, may not work here in Australia. Therefore, at one point, you need to be sensitive to cultural differences. Are these people conservative or liberal? Note that therapy sometimes involve touching sensitive parts, so you need to ask yourself questions like this.

Advertise What your Competitors Don’t Have

In business, there’s always competition. And patients always choose the one which gives them value for their money. We see value for money if the clinic offers something we need, which the others cannot offer. Define what that “something” is. It could be a new technique, an extensive network with physicians and other specialists, or it could be discount privileges.

Build Network

I told my friend that immersing himself in Balwyn for quite a while before formally setting up the clinic can help him a great deal. It lets him observe the culture, the kind of competition that exists, and more importantly, it allows him to build network. Patients like my husband who suffered sports injury may have hesitations. Like, my husband wanted to consult an orthopedic doctor first if the recommended technique of the physiotherapist will work out fine. This is not a sign of lack of trust, but when it comes to health, we always take proper precautions. So, it’s really a good strategy for my friend to partner with other medical practitioners that his future patients might need. His new clinic will then be a one-stop clinic, and this could add another layer of value for the patients.

Great Customer Service

Great customer service can sometimes make up for the lack of facilities. I’m not saying that my friend shouldn’t invest in improving facilities as this is also important. The facilities, equipment, machines, tools, and even the design of the clinic all create value for the patient’s money. But I believe that a kind treatment from the staff all the way up to the physiotherapists is a deal breaker.

Personally, when I call clinics, I always pay attention to their responsiveness and cordiality. If they can’t even take good phone calls, how can I entrust them with my limbs and muscles. I should just go to another clinic that’s both competent and accommodating.

So, there you have it, a few pointers I offered to my friend who’s about to open a new physiotherapy clinic in Balwyn. I hope it enlightens you just as it enlightened my friend.

How to Achieve Your Ideal Body Weight for a Healthier You


Many individuals take for granted the kilograms or the pounds that they see reflected in their bathroom scales. For some it is just numbers showing how heavy they are. Unfortunately, many still fail to recognize the different diseases that have been shown to be directly related to weight abnormalities. Being underweight, overweight, or obese is not a disease in themselves but are important risk factors in the development of other health conditions. This is why experts always recommend achieving and maintaining an ideal weight as an important objective for healthier bodies.

Underweight is often implicated in malnutrition and other metabolic abnormalities. Overweight, especially, obesity, has been implicated in the development of hypertension, diabetes, heart disease, high cholesterol levels, cancer, infertility, back pain, skin infections, gastric ulcers, and gallstones. Whether you believe these to be true or not, there is nothing harmful in achieving and maintaining an ideal body weight.

Here’s how.

Understand and Compute for Your Ideal Body Weight

While Body Mass Index, or BMI, is not the only measurement tool used in the identification of weight problems, experts agree that it provides a reasonable estimate of the fatness of your body. However, it does not give you the whole picture especially when talking about the distribution of fat in your body as well as the relative risk that you may have in relation to the different diseases associated with weight abnormalities. Nevertheless, it gives a reasonable estimate of how much fat is present in your body. Other tools used to provide and estimation of weight problems include body fat percentage and the waits-to-hip ratio.

To compute for your BMI, take your weight in kilograms and divide this with the squared value of your height in meters. For example if you weigh 100 kilograms and stand 1.7 meters tall, this gives you a BMI of 34.6 (100 ÷ 2.89).  A BMI of 34.6 will indicate that you have Class I obesity. A BMI of less than 18.5 is classified as underweight while a BMI of 25.0 to 29.9 is already considered overweight. BMIs higher than 40.0 is Class III obesity. What you would like to see is a BMI of 18.5 to 24.9. This is the BMI that will show that you have the ideal body weight.

Your BMI is just a rough estimate of your current weight status. For more accurate ideal body weight computations, you can use online ideal body weight calculators. For example, given the above situation and you are a 35-year old female, your ideal body weight should be 60.8 kilograms if you use the Robinson formula. The same situation will produce an ideal body weight of 62.6 kilograms on Miller formula. The problem is that because the result is very precise you will have to be very strict in your weight normalization activities.

Perform Fun and Enjoyable Exercises

Knowing your ideal body weight and BMR is one thing. Doing something to make the necessary adjustments is another. And while conventional wisdom will tell you to hit the gym immediately, this is not necessarily ideal. What is more important is to choose activities or exercises that you enjoy doing. The key point to understand is that the exercise regimen should be fun and enjoyable in order for it to be successful. However, if you have absolute self-control, then hitting the gym will definitely bring the results you want a lot faster. Otherwise, running or jogging or even biking at least 30 minutes every day should help you get on track. Why not join a dance class or even go swimming? Do something that you truly enjoy, increase the intensity and the frequency, and you should be able to shed off those excess weight.

Watch What and How Much you are Eating

Exercise alone will not get you the body weight that you are aiming for. Physical exercises should also be complemented with sensible dieting. You don’t have to starve yourself or skimp on your favorite foods. What is important is portion control with due diligence in finding out the number of calories in each portion. The trick is to put in less calories in your body than what it is using. What you want to achieve is to eat fewer calories than what your body actually needs, beyond its essential functions, of course. For example if your basal metabolic rate is 2,500 kcal, then don’t eat more than that. Take in more fruits and vegetables and none of the fried junk foods that you may be fond of. Additionally, avoid as much as possible sugary beverages.

Achieving an ideal body weight is often difficult. However, maintaining it is doubly hard because you will have to make diet and exercise as an integral part of your weight management efforts.

Understanding the Connection between Sleep and Health

good sleepMany individuals take sleep for granted. For them, sleep is nothing more than the practice of closing one’s eyes and trying to shut off everything else around them so that they will feel much more relaxed. Unfortunately, many people do not understand the unique and often complicated sleep and health correlation. While everyone might be correct in assuming that sleep is one good way to allow the body to rest after a very tiring day, there simply is too much about sleep that many do not fully understand when it comes to its effects on general health and well-being.


In order for you to fully appreciate the importance of sleep on health and wellbeing, it is important to understand a few things about the whole process of sleeping altogether. Sleep is composed of 5 different stages, 4 of which are progressive while the 5th is an entirely different phenomenon altogether. Stages 1 and 2 are considered light to moderate sleep where you can be aroused or awakened. The blissful sleep or deep sleep occurs in Stages 3 and 4. Here, you will feel more relaxed and all of your vital bodily functions go into a hypoactive mode. By stage 5 however, everything goes limp but your brain goes into hyperdrive. This is why experts call this stage the REM stage for Rapid Eye Movement. Now, the whole process of going from Stage 1 to 5 takes about 90 to 120 minutes. This means that every night you will have about 4 to 5 cycles. However, keep in mind that REM Stage will usually take a lot longer the deeper into the night you sleep. This means, lesser of the Stages 3 and 4 benefits and more of the Stage 5 (REM) brain activity.

The question now is why brain activity would be increased during REM sleep. As it turns out, researchers have found that this is the perfect time for the brain to detoxify, to remove toxic byproducts that may have accumulated the whole day. A few studies have also revealed that it is during REM sleep that the brain is trying to sort through the mountain of information gathered throughout the day and determine which ones need to be stored in the different memory cells of the brain. Some scientists believe that this is the basis for the dreams that all humans experience. REM sleep is thus important in boosting cognitive performance and functioning as well as help protect the brain against plaque formation that can usually be seen in neurodegenerative disorders like Alzheimer’s disease. It is for this reason that memory recall, critical thinking, logical thinking, and problem solving processes are enhanced with greater amounts of sleep.

During stages 3 and 4, scientists consider it as the deepest and most restorative stage of sleep. It is during this time when your blood pressure decreases to a healthy baseline and your breathing becomes slower yet deeper to allow for more oxygen to fill the lungs. Growth hormones are released from the pituitary gland to stimulate the body into building cells and tissues. Remember what your mom said when you were younger about how going to bed early will help you grow taller? It’s not necessary that you grow tall again but the point is that your body is constantly building, growing, and developing cells and tissues to replace those that have been lost due to aging and exposure to harmful environmental conditions. In short, it is your body’s way to repair and heal itself.

During sleep, your hunger hormones are also regulated. Lesser sleep increases ghrelin levels which should make you feel hungry. More sleep increases leptin levels which makes you feel full. So, the more sleep that you get, the more leptin levels present in your brain, the greater is the chance that you will be eating less because your brain is telling you your tummy is still full. However, if ghrelin levels predominate, then you will simply be craving for more food even if your tummy is already overstretched. This can play a significant role in the development of obesity and its many associated risk conditions.

There are numerous other health benefits of sleep. The point that needs to be understood is that sleep is a fundamental activity of the brain that affects every single cell, tissue, and organ in the body. Just like a device that needs recharging every now and then, sleep is the body’s way of shutting itself down, except for a few vital organs, in order to allow other more important physiologic and cognitive processes to be completed. This is why after a good night’s rest, you definitely feel a lot better, more energized to face the new day.