Tips for Opening a New Physio Clinic on a Patient’s Point of View

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physiotherapy clinic

Starting a business is always difficult. There’s no easy way out. You go through the process of obtaining licenses, hiring the right people, creating a core team, and so on. Much more so if your business is in line with medical services. Unlike products which are tangible and examinable, the quality of your offered services can only be tested after availment. Take opening a new physiotherapy clinic as an example. You have to convince patients of the physiotherapist’s capabilities with only testimonials and certifications as proof. Plus, you will more likely need affiliates and partners, and several marketing strategies to start building a client base.

Well, there are many strategies to get your way around the start-up phase. Market research is one effective tool. If you don’t have the financial capital to fund focus group discussions, you can try the rudimentary yet equally effective approach, which is to ask a friend. Specifically, a friend who is a regular client of your desired services to offer.

I must say, it was wise of my friend to ask me tips for opening Capital Physiotherapy new clinic in Balwyn. Not only because I’m from Balwyn, but also because I have always sought physiotherapy during my last pregnancies and when my husband had sports injury. In short, I have the first-hand experience and thus, the authority to give him tips from a patient’s point of view.

Obtain the Necessary Licenses

Of course, this tip is only a reiteration of what any businessman must have already known. But I emphasized this because in seeking medical services, physiotherapy specifically, critical patients like me would go as far as checking whether your business permits are updated.

Also, you need to secure the necessary licenses, trainings, and certifications of each member of your team including physiotherapists, affiliate physicians, nurses, and others. It will put the worries of your patients at rest.

Mind the Culture

Culture matters in marketing, in negotiations, in customer service, and in many other aspects. What may work in London, may not work here in Australia. Therefore, at one point, you need to be sensitive to cultural differences. Are these people conservative or liberal? Note that therapy sometimes involve touching sensitive parts, so you need to ask yourself questions like this.

Advertise What your Competitors Don’t Have

In business, there’s always competition. And patients always choose the one which gives them value for their money. We see value for money if the clinic offers something we need, which the others cannot offer. Define what that “something” is. It could be a new technique, an extensive network with physicians and other specialists, or it could be discount privileges.

Build Network

I told my friend that immersing himself in Balwyn for quite a while before formally setting up the clinic can help him a great deal. It lets him observe the culture, the kind of competition that exists, and more importantly, it allows him to build network. Patients like my husband who suffered sports injury may have hesitations. Like, my husband wanted to consult an orthopedic doctor first if the recommended technique of the physiotherapist will work out fine. This is not a sign of lack of trust, but when it comes to health, we always take proper precautions. So, it’s really a good strategy for my friend to partner with other medical practitioners that his future patients might need. His new clinic will then be a one-stop clinic, and this could add another layer of value for the patients.

Great Customer Service

Great customer service can sometimes make up for the lack of facilities. I’m not saying that my friend shouldn’t invest in improving facilities as this is also important. The facilities, equipment, machines, tools, and even the design of the clinic all create value for the patient’s money. But I believe that a kind treatment from the staff all the way up to the physiotherapists is a deal breaker.

Personally, when I call clinics, I always pay attention to their responsiveness and cordiality. If they can’t even take good phone calls, how can I entrust them with my limbs and muscles. I should just go to another clinic that’s both competent and accommodating.

So, there you have it, a few pointers I offered to my friend who’s about to open a new physiotherapy clinic in Balwyn. I hope it enlightens you just as it enlightened my friend.

The Benefits of Visiting a Traditional Chinese Medicine Clinic

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Chinese Medicine ClinicBusy women like me have a lot of stress, which after a time can manifest in our bodies. Because of my high career ambitions, I have to work very hard to achieve my dreams. When I started to feel continuous migraines and backaches, I didn’t think much of it in the beginning. I found them typical for someone with a similar lifestyle, so I tried to eat healthier and incorporate some exercise into my routine. 

However, the problem did not go away, so a friend suggested visiting her Chinese Medicine clinic. I initially thought it would be a typical health center, but I was mistaken. Although they do provide massage therapy in FCM Ivanhoe, the clinic offers Traditional Chinese Medicine (TCM). TCM treats every individual as a whole, restoring balance both physically and emotionally. Upon learning this, I began to understand why my friend made the recommendation. My complaints were not just a sign of exhaustion due to long working hours; it was a symptom of the emotional toll that everyday stress was bringing me.

My first time at my friend’s clinic even gave me an idea of the breadth and depth of their practice. They offer relief for those who suffer from conditions like digestive and respiratory disorders, internal medicine diseases, menstrual irregularities, side effects from chemotherapy, physical imbalances, and psychological turmoil. At the same time, they also provide fertility/IVF acupuncture treatment. 

TCM’s approach is looking at the body and soul as part of a whole system, and this philosophy applies to their various offerings:

Medical Massage 

I emphasize the word medical because their massage therapy is totally different to the ones you get from your regular spa or health center. The “relaxing” version focuses on providing physical relief from stress and strain and gives you a chance to pamper yourself. It does not, however, bring about a lot of health benefits other than reducing minor aches.

The medical version, on the other hand, is concerned with restoring your health, especially if you have a specific injury or health complaint. Recurring backaches like mine, strain injuries or even a frozen shoulder can be healed this way. Moreover, chronic health conditions might also require a bit of massaging as part of a whole rehabilitation and pain management plan.


TCM philosophy believes that a healthy mind and body can be achieved when there is nothing blocking the flow of vital energy, called Qi, throughout one’s body. They believe that all organs are somehow interconnected and function together via Qi’s flow. An imbalance of this energy in any organ can then lead to disharmony in your whole body.

Acupuncture is a healing technique wherein needles are placed in the body, along the channels of Qi, called meridians. Without any illness, there is an unblocked flow of this energy. However, when a blockage exists, the flow is stopped and the organs do not get enough Qi. This can lead to pain, imbalance and sickness. The therapy aims to reduce or relieve these aches and stop it from developing into a more serious ailment.

Acupuncture has also been proven by the World Health Organization as having a positive effect on symptoms like a headache and migraine, neck and back pain, frozen shoulder, joint pain, arthritis and other diseases and conditions. In Western philosophy, this approach works because the needles stimulate the nervous system. This, in turn, jumpstarts the production of specific chemicals in the body that can either help the organs regulate themselves or reduce the pain perceived by the individual.

Fertility Treatment 

Various methods can help couples who have trouble in this aspect. Acupuncture is one option for both men and women who suffer from reproductive disorders and low fertility. TCM monitors hormone levels and the ovulation cycle to enable couples to conceive.

Couples who want go through IVF treatment can also benefit by combining that with TCM herbal therapy, along with the intake of hormones. This can lead to the woman being able to produce good quality eggs and create a good environment for fertilization. Once conception happens, the herbal supplements helps keep hormone levels good for the entire duration of the pregnancy.

After the visit, I became impressed with the principles Traditional Chinese Medicine, not just as a therapeutic option for my chronic back pain, but as a new perspective of health treatment. I realized that treating my physical body was only one side of the equation. Undergoing their medical massage eased me of suffering and helped restore my “balance” as well. As a satisfied customer, I would highly recommend these treatments for everyone experiencing any kind of disease or disorder.

Balayage and How It Can Benefit You

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BalayageGetting your hair done in the look that you desire can make a whole lot of difference in your everyday life. For one, having your crowning glory always look at it best hugely contributes  to your confidence level. You feel good and as a result you also feel that you can do so many things within the day. Today, there are now many ways to style your hair. There are effective ones and there are also those that require a lot of money. If you’re a practical person, you may highly consider the new balayage technique.

 What is balayage?

Balayage, which is also spelled as ‘baliage’ or ‘balliage’, is considered as an art of painting the hair. Its origin is the French word that means ‘balayer’ or ‘sweep away’. For so many years, there have been several hair coloring techniques that have made so many women go gaga over them. Though it’s been gaining popularity just recently, the technique surprisingly originated in France during the 1970s. Unlike other traditional techniques for hair coloring, balayage does not involve the use of foiling or other cap highlighting techniques. It involves manual application of the hair dye to achieve the desired color and effect. The stylist uses his or her hands to color the hair freely. In this way, the color and style that the stylist or the client wants is achieved.

Since the past few days, it’s already summer season in many countries. This makes it a great time to have a new hair color using the balayage technique. If you’re in a country like Australia, you surely is going to have fun in its gorgeous beaches. You can have more fun frolicking in the cold waters with your newly colored hair. So, if you haven’t changed your hair color yet, you may want to try balayage Melbourne. Don’t worry if you have long or short hair. Because the technique involves manual application of hair dye, it can be done even on short hairstyles like pixie crops.

What are the benefits of balayage?

Balayage is a technique that cannot be done instantly and perfectly if you’re not knowledgeable and experienced about it. So, you should not try to do it on your own at home if you haven’t done it yet. You should seek the service of professional a professional hair stylist so you won’t waste time, effort and money. When the technique is done properly, you‘ll definitely enjoy several benefits.

  • Low maintenance. Fixing the hair can be quite time consuming. This is not practical especially if you have a lot of tasks to accomplish every day. As a career person, what you need are life hacks that can help you get ready for work in just a few minutes. With the balayage technique, you surely won’t have to worry about having your hair fixed and ready in just a few seconds. Yes, you can go out and head to work even if you don’t spend a few minutes on your hair. The technique and the style require very low maintenance. You don’t need to apply hair creams to maintain the color and to keep it vibrant. You also don’t need to use conditioners to keep it healthy looking. In this way, you can take a quick bath especially during times when you are in a hurry.
  • Versatile technique. Unlike other hair coloring techniques, balayage allows you to have your hair colored in numerous ways. You can have an effect that is soft and natural, which is easily achieved with the use of the right strokes of color highlights. This is great for those who want to achieve a feminine look. If you want an effect that is strong and punky, the stylist will just darker hair color. The darkness of the hair dye will depend on the look that you want to achieve. There are also other ways of coloring your hair to achieve a particular style and effect. So, it is very clear that you definitely can achieve that effect and style that you want because the hair color is applied manually. But then again, make sure that the stylist you are working with is well-trained, highly experienced, and professional.
  • Hair always look great. With the usual hair coloring technique, you need to complete the hair coloring process. This may become messy and may will make your hair ugly after a few weeks, which will require you to go to the salon again to have it recolored or applied with another treatment. With balayage, you don’t have to worry about messy hair. If you chose shades and tones of browns, your hair becomes even more manageable. Brown always make any hair look good and healthy especially when under the sun.
  • With these benefits, you should highly consider trying balayage whatever the season is.  

How to Achieve Your Ideal Body Weight for a Healthier You

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Many individuals take for granted the kilograms or the pounds that they see reflected in their bathroom scales. For some it is just numbers showing how heavy they are. Unfortunately, many still fail to recognize the different diseases that have been shown to be directly related to weight abnormalities. Being underweight, overweight, or obese is not a disease in themselves but are important risk factors in the development of other health conditions. This is why experts always recommend achieving and maintaining an ideal weight as an important objective for healthier bodies.

Underweight is often implicated in malnutrition and other metabolic abnormalities. Overweight, especially, obesity, has been implicated in the development of hypertension, diabetes, heart disease, high cholesterol levels, cancer, infertility, back pain, skin infections, gastric ulcers, and gallstones. Whether you believe these to be true or not, there is nothing harmful in achieving and maintaining an ideal body weight.

Here’s how.

Understand and Compute for Your Ideal Body Weight

While Body Mass Index, or BMI, is not the only measurement tool used in the identification of weight problems, experts agree that it provides a reasonable estimate of the fatness of your body. However, it does not give you the whole picture especially when talking about the distribution of fat in your body as well as the relative risk that you may have in relation to the different diseases associated with weight abnormalities. Nevertheless, it gives a reasonable estimate of how much fat is present in your body. Other tools used to provide and estimation of weight problems include body fat percentage and the waits-to-hip ratio.

To compute for your BMI, take your weight in kilograms and divide this with the squared value of your height in meters. For example if you weigh 100 kilograms and stand 1.7 meters tall, this gives you a BMI of 34.6 (100 ÷ 2.89).  A BMI of 34.6 will indicate that you have Class I obesity. A BMI of less than 18.5 is classified as underweight while a BMI of 25.0 to 29.9 is already considered overweight. BMIs higher than 40.0 is Class III obesity. What you would like to see is a BMI of 18.5 to 24.9. This is the BMI that will show that you have the ideal body weight.

Your BMI is just a rough estimate of your current weight status. For more accurate ideal body weight computations, you can use online ideal body weight calculators. For example, given the above situation and you are a 35-year old female, your ideal body weight should be 60.8 kilograms if you use the Robinson formula. The same situation will produce an ideal body weight of 62.6 kilograms on Miller formula. The problem is that because the result is very precise you will have to be very strict in your weight normalization activities.

Perform Fun and Enjoyable Exercises

Knowing your ideal body weight and BMR is one thing. Doing something to make the necessary adjustments is another. And while conventional wisdom will tell you to hit the gym immediately, this is not necessarily ideal. What is more important is to choose activities or exercises that you enjoy doing. The key point to understand is that the exercise regimen should be fun and enjoyable in order for it to be successful. However, if you have absolute self-control, then hitting the gym will definitely bring the results you want a lot faster. Otherwise, running or jogging or even biking at least 30 minutes every day should help you get on track. Why not join a dance class or even go swimming? Do something that you truly enjoy, increase the intensity and the frequency, and you should be able to shed off those excess weight.

Watch What and How Much you are Eating

Exercise alone will not get you the body weight that you are aiming for. Physical exercises should also be complemented with sensible dieting. You don’t have to starve yourself or skimp on your favorite foods. What is important is portion control with due diligence in finding out the number of calories in each portion. The trick is to put in less calories in your body than what it is using. What you want to achieve is to eat fewer calories than what your body actually needs, beyond its essential functions, of course. For example if your basal metabolic rate is 2,500 kcal, then don’t eat more than that. Take in more fruits and vegetables and none of the fried junk foods that you may be fond of. Additionally, avoid as much as possible sugary beverages.

Achieving an ideal body weight is often difficult. However, maintaining it is doubly hard because you will have to make diet and exercise as an integral part of your weight management efforts.

Understanding the Connection between Sleep and Health

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good sleepMany individuals take sleep for granted. For them, sleep is nothing more than the practice of closing one’s eyes and trying to shut off everything else around them so that they will feel much more relaxed. Unfortunately, many people do not understand the unique and often complicated sleep and health correlation. While everyone might be correct in assuming that sleep is one good way to allow the body to rest after a very tiring day, there simply is too much about sleep that many do not fully understand when it comes to its effects on general health and well-being.


In order for you to fully appreciate the importance of sleep on health and wellbeing, it is important to understand a few things about the whole process of sleeping altogether. Sleep is composed of 5 different stages, 4 of which are progressive while the 5th is an entirely different phenomenon altogether. Stages 1 and 2 are considered light to moderate sleep where you can be aroused or awakened. The blissful sleep or deep sleep occurs in Stages 3 and 4. Here, you will feel more relaxed and all of your vital bodily functions go into a hypoactive mode. By stage 5 however, everything goes limp but your brain goes into hyperdrive. This is why experts call this stage the REM stage for Rapid Eye Movement. Now, the whole process of going from Stage 1 to 5 takes about 90 to 120 minutes. This means that every night you will have about 4 to 5 cycles. However, keep in mind that REM Stage will usually take a lot longer the deeper into the night you sleep. This means, lesser of the Stages 3 and 4 benefits and more of the Stage 5 (REM) brain activity.

The question now is why brain activity would be increased during REM sleep. As it turns out, researchers have found that this is the perfect time for the brain to detoxify, to remove toxic byproducts that may have accumulated the whole day. A few studies have also revealed that it is during REM sleep that the brain is trying to sort through the mountain of information gathered throughout the day and determine which ones need to be stored in the different memory cells of the brain. Some scientists believe that this is the basis for the dreams that all humans experience. REM sleep is thus important in boosting cognitive performance and functioning as well as help protect the brain against plaque formation that can usually be seen in neurodegenerative disorders like Alzheimer’s disease. It is for this reason that memory recall, critical thinking, logical thinking, and problem solving processes are enhanced with greater amounts of sleep.

During stages 3 and 4, scientists consider it as the deepest and most restorative stage of sleep. It is during this time when your blood pressure decreases to a healthy baseline and your breathing becomes slower yet deeper to allow for more oxygen to fill the lungs. Growth hormones are released from the pituitary gland to stimulate the body into building cells and tissues. Remember what your mom said when you were younger about how going to bed early will help you grow taller? It’s not necessary that you grow tall again but the point is that your body is constantly building, growing, and developing cells and tissues to replace those that have been lost due to aging and exposure to harmful environmental conditions. In short, it is your body’s way to repair and heal itself.

During sleep, your hunger hormones are also regulated. Lesser sleep increases ghrelin levels which should make you feel hungry. More sleep increases leptin levels which makes you feel full. So, the more sleep that you get, the more leptin levels present in your brain, the greater is the chance that you will be eating less because your brain is telling you your tummy is still full. However, if ghrelin levels predominate, then you will simply be craving for more food even if your tummy is already overstretched. This can play a significant role in the development of obesity and its many associated risk conditions.

There are numerous other health benefits of sleep. The point that needs to be understood is that sleep is a fundamental activity of the brain that affects every single cell, tissue, and organ in the body. Just like a device that needs recharging every now and then, sleep is the body’s way of shutting itself down, except for a few vital organs, in order to allow other more important physiologic and cognitive processes to be completed. This is why after a good night’s rest, you definitely feel a lot better, more energized to face the new day.